The Lollapalooza Effect and the Decibel of its Impact

By Jillian Tauro | Edited by Aman Kayal As the season approaches, everything you see on your social media feeds will soon be related to the upcoming music festival our country is to host. The term ‘Lollapalooza’ has an immeasurable significance in the world outside of music.  The term “Lollapalooza effect” was first used in…

Nostalgia in Pop Culture: The Marketing for Millennials

By Nevelee Shekhar | Edited by Ruth D’Souza  If you’ve ever watched a television show or an advertisement and felt sentimental, you have felt nostalgia. If you’ve ever gone back to your childhood days after the smell of your mom’s cooking, you have felt nostalgia. Nostalgia is the wistful feeling you get which takes you…

The Purple Revolution: Exploring India’s Aromatic Future

By Alancia Menezes | Edited by Ikshita Jain Throughout its economic legacy, India has witnessed various ‘colour-coded’ revolutions. The white revolution for milk production, the green revolution for high agricultural yield, and the blue revolution for fish. Most recently the ‘Purple Revolution’ born out of Kashmir during the COVID-19 pandemic, has been making the headlines….

ARE INCREASING CRIMES AGAINST WOMEN IMPAIRING THE INDIAN ECONOMY?

By Srishti Mehrotra | Edited by Aashni Rebello Ironically, in a country where Goddesses like Durga and Kali are worshipped and are deemed the epitome of power, the women of the same country are subjected to brutal crimes and instances of violence. Crime cases against women are rampant in India, they hinder educational attainment, and…

Soaring Fuel Prices: An Impetus to EV sales

By Parth Chhajed | Edited by Atiyah Krishnan Globally, oil prices have been looked at as a very important economic growth indicator. It is one of the key elements which affects the prices of more or less every commodity in the market. A rise in oil prices brings inflationary pressure on the economy, especially in…

The Economic Pomp of Indian Festivals

By Saloni Gala | Edited by Khushi Shah The Indian Festival Season has kicked in, and it’s a time for consumers to splurge and an opportunity for businesses to maximize their sales and profits, with an attempt to attract customers by offering glamorous offers and discounts. A country rich in cultural heritage and diversity of…

Hydrogen Economy: A Pathway to Sustainable Future

By Aman Kayal (Editor-In-Chief) Have you wondered about a nation’s economy being driven by hydrogen as it’s commercial fuel? Well, the Hydrogen Economy is a model where hydrogen can be produced from domestic energy sources economically and in an environmentally-friendly manner. There’s a need for Fuel cell technology that must become economical so that fuel…

Pharmaceutical Industry: From Nowhere to everywhere

By Aman Kayal | Edited by Kripa Jalan The pharmaceutical industry, a highly volatile one, has always attracted investors looking for long-term investing. With the rise in the number of the world’s daily COVID cases, the world’s focus has diverted towards the pharma companies, with the hope that they would come up with a new…

Currency: How much can a country actually print?

By Nikita Monis | Edited by Kripa Jalan Can a country print as much currency as it wants? The short answer to this question is a yes; but if so why would they want people to pay taxes? or why would there be a concept of debt or shortage in any case? And if they…

Shrinkflation: Sneaky or Not?

By Ashna Ranade Every Indian child would have fond memories of having Parle G biscuits, Dairy Milk Chocolates or Maggi Noodles. The prices of these infamous junk items, which start at INR 10, have been the same for all these years. Certainly, over a period of time, as manufacturing costs rise, so should the selling…