The Economy is “looking good”

The economic benefits of being attractive have led to a trend in our workplaces across the globe. Pulchronomics, or the economics of good looks, originated from the word pulchritude, which means beauty. Our obsession to spend on beauty products is a result of centuries of social conditioning wherein someone who looked a certain way was…

PURA: India on the same level

Does rural India really need urban facilities? As a boy I remember not being very fond of visiting our village. It took a tiring journey to get there, the water tasted differently, and the mosquitos didn’t help the case much. Today, when I look back, however, I do not remember the roads, or how the…

Pink Tax: The Cost of Being a Girl

For centuries, the society has set a notion wherein pink colour indicates ‘girls’ because obviously, it is presumed to have a ‘soft’, ‘delicate’ look , while blue stands for boys. If you have ever visited a baby shower, you will vehemently nod your head agreeing to the above statement. Unfortunately, many large Multi-National Companies (MNCs)…

Pandora’s Paradox

The science of economics has mesmerized great minds by occasionally taking a philosophical turn. Classical economic concepts sometimes starkly reflect the nuances of life. This article seeks to explore the psycho-social implications of the paradox of values and how psychology of humankind has affected this economic concept. Valuation economics has been posed with many confounding…