The Behavioral Signs of the Recession

One of the most unconventional ways to know if we are headed towards a recession is by looking at a baby’s bottom. Yes, that’s right. Studies find that parents end up changing baby diapers less frequently in times of a recession, which in turn causes an increase in the sales of baby rash creams. According…

Lamppost Theory

Ever heard of economists and politicians opening two contradictory views about matters that are largely related to the economy and wondered how can politicians digress from what’s being suggested and claimed by people who’ve been formally trained for years to deal with economic issues? Well, that’s not an unusual situation after all and it is…

Date-onomics

Joe Birger, a financial writer for Fortune Magazine wrote and published a book in 2015 on the concept of what he called Date-onomics, wanting to find out why dating is so difficult for some while others have it easy. He used the simple concept of musical chairs to explain this theory. He states, “The longer…

Sustainable Restaurants: The Future of the Hospitality Industry

“Green is no longer just a trend. It’s a way of life”  With the growing awareness of environmental and climatic conditions that the world is facing, the knowledge of how every individual can contribute to resolving these global issues by bringing about small but significant changes in our way of life is also expanding. Many…

Jumping on the B(r)andwagon

Remember when you owned those pair of Converse shoes when you were younger and wore them wherever possible because everybody you knew did the same? Mostly because it was considered to be “cool” and the “in” thing? Well, this is the “bandwagon effect” for you. The bandwagon effect refers to people’s propensity to do something simply…

All you need to know about the Global Recession of 2020

During the period between July 2008 and June 2009, major economies suffered a domino effect of the US recession after the country’s housing market collapsed. It was the most severe economic crisis witnessed in the US since the Great Depression in the 1930s. In the 10 years that followed, we saw the world enjoying a…

Mind-ing One’s Business

Segmenting the market is passé- today, it’s all about segmenting the brain!    Thanks to Neuromarketing, regions of the mind are now the battlefields where modern brand wars are fought. Coke versus Pepsi is perhaps the best example of such a collision. In 2004, Simon McClure and his associates conducted a path-breaking experiment studying consumer…

The Hallyu Wave

“No power on Earth can stop an idea whose time has come,” said then Finance Minister Dr. Manmohan Singh quoting Victor Hugo while presenting the Union Budget of 1991. With this began the long process of liberalization of the Indian economy. The new policy of economic liberalization opened up the Indian economy to the world…

Going Once… Going Twice… Sold!

Do you remember the scene from Willy Wonka and the Chocolate Factory where you see people desperately trying to buy the winning Wonka chocolate bar? The film, though more renowned for its other aspects, conveyed to me in the most simple terms, an old yet inchoate idea of auctions and created a lifelong fascination with…

The Viability of a Cashless Economy

With the rapid development of technology, we read about the possibility of a cashless economy pretty frequently in newspapers. This article covers the basics of a cashless economy and its viability for a country like India. What is a cashless economy? A cashless economy is one that is heavily driven by the internet revolution of…